A thriving online community is one of the most effective tools for improving customer engagement, satisfaction, retention, and more.
However, communities built on social media and communities custom-built on platforms designed for a specific community serve different purposes, behave differently, and provide a vastly different experience.
So, when making the decision between a public social network like Facebook or a custom-built online community, your choice should be based on how they compare for some key factors:
Rob has been the CEO of 4 Roads for 13 years ago. In that time, he has grown 4 Roads into a community leader, specialising in online community development, implementation and strategy.
He is a hands on leader who is passionate about helping brands successfully understand and adopt digital solutions that enhance their customer experience.