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Facebook Vs Owned Community Platform

Where you establish your community is one of the most difficult decisions you'll make. This guide will help you weigh up Facebook Vs a dedicated community platform.

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Different Experiences

A thriving online community is one of the most effective tools for improving customer engagement, satisfaction, retention, and more.

However, communities built on social media and communities custom-built on platforms designed for a specific community serve different purposes, behave differently, and provide a vastly different experience.

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What You'll Learn

So, when making the decision between a public social network like Facebook or a custom-built online community, your choice should be based on how they compare for some key factors:

  • Engagement
  • Customer Experience / Satisfaction
  • Customer Retention
  • Community For Support
  • SEO
  • Risk

Contents

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Meet The Author

Rob Nash

Robert Nash

Rob has been the CEO of 4 Roads for 13 years ago. In that time, he has grown 4 Roads into a community leader, specialising in online community development, implementation and strategy.

He is a hands on leader who is passionate about helping brands successfully understand and adopt digital solutions that enhance their customer experience.

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