How Intelligent Self-Service Can Help Banks Build Better Relationships With Younger Customers

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Heading Where The Money Is

 Whilst legacy banks are still grappling with voice technology, sexy start-ups like Monzo, Starling and Revolut, have usurped them with their digital-first offerings, winning over millennials and Gen Z-ers in no time with their brightly coloured debit cards and no-frills apps.

This once dry, impenetrable sector, has never been more buzzing and vibrant. The challenge now is keeping up with expectations.



What You'll Learn

Due to their size and scale, it’s naturally more challenging for traditional banks to peel back their many layers of processes already in place to provide simpler experiences for customers. But there are some pivotal lessons they can learn from, and embrace, in order to win favour with younger generations. It’s all about the four Cs:

  • Community
  • Consultancy
  • Convenience
  • Context

Sneak Peak

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Meet The Author

Rob Nash

Robert Nash

Rob has been the CEO of 4 Roads for 15 years. In that time, he has grown 4 Roads into a technology leader, specialising in helping brands successfully understand and adopt digital solutions that enhance their customer experience.