HOW TO WORK WITH YOUR STAKEHOLDERS TO BOOST YOUR BOTTOM LINE
There are two big aspects to making social work in your organisation; getting the business culture and processes right, and the right technology to support them. This ''Cookbook'' covers both.
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Many brands have invested heavily in social engagement but many of these experiments have failed, expensively.
As a result, the ‘social’ part of business often becomes limited to marketing activity using public social media platforms.
The Social Business Cookbook will help you understand how to create sustainable, profitable or purposeful social activity, matched to the needs of any business and those of the audience it wants to reach.
Rob has been the CEO of 4 Roads for 13 years ago. In that time, he has grown 4 Roads into a community leader, specialising in online community development, implementation and strategy.
He is a hands on leader who is passionate about helping brands successfully understand and adopt digital solutions that enhance their customer experience.